Dr. Ashish Pujari is an Associate Professor of Marketing at McMaster University in Hamilton, Ontario, Canada. He holds a B.Com and M.Com in Marketing from Kurukshetra University in India, as well as a Ph.D. in Marketing (New Product Development) from the University of Bradford, United Kingdom. Dr. Pujari's work focuses on the investigation and development of sustainable products innovations. He has publications in numerous peer-reviewed journals, as well as book chapters and conference proceedings. He also serves on the editorial board of the European Journal of Innovation Management, Marketing Intelligence and Planning and International Journal of Innovation and Technology Management.